CONSCIENTIOUS MARKETING OF CATTLE
We market most of our customers' cattle; always after full consultation with them. All customers are treated the same and benefit from any information we have on the markets. Packer buyers from all the major packers regularly visit the feedlot and we are in the market daily. We get information from Nebraska Cattlemen's market service, USDA, and have commodity screens; so we get information fast and "stay up" on the market. We are not a futures broker, but we can advise or alert you to opportunities and strategies. If so desired, we can forward contract cattle directly to packers. There are no fees for any of these services.

Close to the Major Packers. We are less then 200 miles to Tyson, Swift, Excel, and about 250 miles from the two Omaha packers, Nebraska Beef and Greater Omaha. These 7 major plants have a combined daily capacity of over 22,000 head.

RETAINED OWNERSHIP & VALUE-BASED MARKETING
AT BASSETT FEEDING we have been custom feeding and working with ranchers on retained ownership since 1973. We have a great deal of experience that we are glad to share. We will always work hard for you, keep up on your cattle, and know you when you walk in the door. We are set up to give you the extra service and your cattle the extra care that is sometimes required. It makes the whole feeding experience more comfortable.

Much is happening in the industry and all of us are looking for better opportunities to market our cattle. Two goals are: 1) To make more money; and, 2) To provide the consumer with a high quality product. All segments of the industry need to be involved. Retained ownership, in addition to added profit opportunities, can offer producers important information to evaluate their cattle--knowing their feedlot performance and carcass quality.

Will you be paid more for better cattle? Several value-based marketing programs and alliances promise that. But, sometimes fees and commissions, sometimes carcass discounts, and sometimes market timing end up costing a producer more than any premiums. Any alternative marketing programs have to be understood and managed to yield premiums. Since the goals of most of the programs are to improve your

profits and your cattle, we would like all the programs to work; but we feel you should be hard-nosed and ask tough questions. We have, and we would discuss the pros and cons of each program with you.

THE BOTTOM LINE IS WHAT COUNTS! We do everything we can to market your fat cattle in whatever manner will get you the most money! We also participate in any and all value-based programs that we think are up-front, honest and fair. We can help evaluate your cattle by sharing all the information we have; getting carcass data or any other information that is helpful; and -- something we hope is very valuable -- giving you our honest opinion.

NO BULL!
If there are problems with your cattle, the weather or whatever, you know about it NOW -- not when the feeding period is over. Projections are approached conservatively and we don't pad anything to make it look better. There are risks in cattle feeding, but if there weren't risks there wouldn't be profits either. (By the way, we do feed some bulls!)